Few industries have felt the same pushback as SexTech. It seems that no matter how valuable, unique, or innovative a product or service is—involving SexTech in the equation inspires prudes to throw up roadblocks. The SexTech industry is resilient and made up of passionate designers, creatives, marketers, and others who simply aren’t willing to take No for an answer. That has led to some fun an...
Most people don’t know that the United States does not have standardized guidelines for sex education in public schools. Depending on your state, city, and even the individual instructor, what kids are actually taught about sexuality, masturbation, or contraception can vary widely. Some school refuse to mention homosexuality, others eschew masturbation talk, and still others offer “abstinence only” sex ed. “Don’t” is probably the most unsatisfactory lesson on sex ever offered.
Shape reveals that Sustain, which also sells natural adult products like lube, tampons, and condoms, is tackling what they see as a very serious issue. Their new ‘Sexpect More’ campaign has just launched. It begins with a video of influential women and men sharing what they wish they’d learned in sex ed. The company lamented not being taught proper names for body parts like labia, vulva, or vas deferens. Some hadn’t been told about gay sex. Shockingly, only 5% of school curriculums include the concept of consent. Perhaps more startling is that only 28 states require sex ed instruction at all, and only 17 require that the information be medically accurate—which means it could all be sex-negative propaganda and anti-STD scare tactics.
Meika Hollender, co-founder and President of Sustain, points out that it’s not feasible to contact a doctor every time one has a question about sex or their body. The internet exists, but is a highly unreliable place to seek information.
The focus of Sustain is multi-pronged. After drawing attention to the broken-down state of sex ed in the US, the company is raising money to extend its education project even further. ‘Advocates for Youth,’ brings attention to the need for accurate, confidential, affordable sexual healthcare—perhaps filling the gap left by a void in access to places like Planned Parenthood. Alongside their ‘Ask a Sex Educator’ feature, the company is well-placed to move forward as a leader in sex ed.